When Season Passes Felt Like a Thank You – A Look Back at Ubisoft's Gold Standard
When Season Passes Felt Like a Thank You – A Look Back at Ubisoft's Gold Standard There was a time when buying a game's premium edition felt like a show of mutual respect between player and developer. You'd pre-order a title or pick up the Gold Edition and be rewarded with meaningful extras: story expansions, full games, and thoughtful content that made your early investment feel appreciated. Nowadays, however, the industry often leans toward slicing up games and selling content back to you piecemeal. But not everyone followed that path. One publisher that rarely gets credit for doing it right is Ubisoft. While they’ve taken heat for open-world fatigue and formulaic design, their Gold Editions and season passes have often been some of the best-value offerings in the gaming world. Take Assassin’s Creed Odyssey, for instance. The Gold Edition didn’t just promise a couple of cosmetic packs—it delivered two massive DLC arcs (Legacy of the First Blade and The Fate of Atlantis) t...